EA games has just introduced the new Sims game. A short summary of features of The Sims 3:

Exploring the neighbourhood
Now you can really walk to places outside your home. So you can have a visit at your neighbours’ place, hang out with friends downtown or meet someone in the park.

Create every Sim you can imagine
Now you can create every good-looking Sim you want. Even more features than before, like the exact skin tone, shape and size and many more options.

Realistic personalities
Now every Sim has his/her own personality, no-one will be the same!

Unlimited customisations
Everything, but really everything will be customizable. Please see the screenshot below, words are not enough.

Visit the website of Electronic Arts for more information.